Identity design, stationery and brochure design
This identity for Club Gourmet was formed by mixing the letters C and G to make a stencil style icon that is simple but distinctive. This simple graphic icon is accompanied by a lavish typeface and bright colours to make promotional items eye-catching.
The identity was applied to stationery that was printed on coloured stock, and to an A5 promotional brochure. Aimed at encouraging people to become a member of the club, the brochure uses large modern food photography and a simple circular graphic device to impart its key points.