Selected Projects

Rick Schofield Photography
Identity design, stationery, promotional items
and website.


Photographer Rick Schofield required a strong, simple and eye-catching identity to help him promote his services. The logo was designed to represent the fact that a large proportion of his work is studio based flash photography. At the same time as looking like a flash symbol the logo also takes the shape of a letter S - as in Schofield.

The logo was machined out of an aluminum block - allowing Rick to photograph the logo as he pleased and become the author of his own brand. The new identity has been applied to several items such as business cards, compliment slips and letterheads, as well as stickers and DC/DVD wallets.

The Rick Schofield website was designed as a simple horizontal log of photographs. The images are grouped together in sets that sit on top of each other.

View the website here: RickSchofield.com.