Selected Projects

Archive for August, 2010


Cheshire Ghost Riders logo

BMX club Cheshire Ghost Riders is the home of several top racers including triple world champion and British olympic hopeful Shanaze Reade. I was approached to design the new logo for the club. The design references the traditional BMX start gate but moves this on from a literal depiction of the gate to a more abstract shape containing the CGR letters. The colours of the logo reflect the bold nature of the sport and are designed to work on both black and white backgrounds without need to change the logo. The logo will be applied to race jerseys, stickers and future promotional material.


VOS is moving to Brighton

I’d like to announce that from September Very Own Studio Ltd. will be based in Brighton. Jenny, my partner, was offered a job there and after quite a lot of consideration, we decided to make the move. I will still regularly commute back to Manchester to maintain any necessary face to face contact with my Northern clients (and friends and family). I will also be in regular contact with clients through Email, Skype and on the phone as I have been while in Manchester. Essentially my location shouldn’t make much difference to current clients so please feel free to get in touch just as before.

The move will allow me to develop working relationships with several existing London based clients and hopefully work with new businesses in the capital too. I am also planning to work more locally with companies based in the Brighton/Hove area – I’m really looking forward to this. All in all, it’s going to be an exciting adventure.


More Love Not Money T-shirts

The 2nd series of T-shirt designs created for Love Not Money has now been approved. The design pictured above, one of my favourites, features the letters A–Z, the twist being that the letters LMN have been switched around to spell LNM.


Studio curio#1: name plaque

curio noun – an unusual object

I am a bit of a collector. If I see something that interests me I like to have it around me when I work, as inspiration or a reminder of a time, place or person. I am going to try and post a short explanation of some of the random items I have in the studio. Explaining why I like them and the history or background behind them.

I discovered this name plaque on a shelf in the garage when visiting my parents house recently. The plaque was previously mounted at my Grandfathers doctors surgery. My ‘Grandpa’ had taken over the running of the surgery from his father in 1948 so I’m unsure whether the plaque was made for my Grandpa or Great Grandfather. Either way it dates back to an era when things were made to last.

Although the copper plaque is obviously not in its original condition (I actually like the fact it’s a little eroded) it could easily be restored to its former glory with a tin of Brasso and some paint. It’s a weighty object and is far more interesting than the current vinyl on plastic signs you see at doctors surgeries. I especially like the typography on the plaque. The letters look to have been machined or stamped in to the plate and then the relief has been filled with paint or resin (now mostly gone). The letters have an interesting rounded, octagonal form but also have a slight irregularity to them.

I’m in the process of digitising the letters on the sign and also developing the letterforms that aren’t on the sign, between jobs as a personal project. I hope to turn it into a full working typeface, possibly called surgery sans. You can see the letters I have traced above and the ones I have created in the same style below.

The letters now need turning into a working typeface, for the moment this will be limited to uppercase Roman A-Z. The time consuming part of this is ensuring that the kerning (the space between each letter pair) is correct so that when type is set, the characters have a visually consistent space around them, I haven’t started this yet. Once done the letters can be selected and used as you would with any other font.

My Grandpa isn’t alive anymore, but the plaque takes pride of place on my book shelf and hopefully I will be able to use the new typeface for a project at some point.


Rick Schofield Business Cards

The business cards pictured above, part of a recent identity overhaul that Very Own Studio completed for photographer Rick Schofield, were delivered to Rick last week. The cards have been foil blocked in gloss silver on 540gsm smoke grey Colorplan card (most business cards are printed on around 300gsm stock – so these cards feel thick and sturdy). The foil blocking was completed by Ian at IST Printing Services, who as always has done an excellent job. Rick seems very happy with the results too.


Rick Schofield Studio Image

I have recently been sent this image of Rick Schofield’s photography studio. He has had the new logo, that was designed by Very Own Studio, applied to the door. The Rick Schofield Photography website went live recently and we have also just produced some tasty foiled blocked business cards for him (images to follow).